Monster transferred all of its non-energy drink businesses to Coca-Cola, including Hansen's natural sodas, Peace Tea, Hubert's Lemonade, and Hansen's juice products. Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster. ![]() On June 12, 2015, Monster Beverage closed on the deal to acquire The Coca-Cola Company's energy drinks line. It is known for its sponsorship of National Hot Rod Association competitions from 2008 to 2012. It debuted in late 2004 in the United States and Canada under its former owner The Coca-Cola Company.
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